Transforming Saudi Arabia's charitable healthcare sector.

Driven by the changing socio-economic climate, our client, a national healthcare charity recently underwent major transformation — resulting in governance restructuring, vision and values refinement, strategising long-term organisational objectives, as well as refocusing the programmes and services it provides people in need.

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Dan DimmockNGO
Rebranding a US$62.5bn 
global energy giant.

Following the lifting of national fuel subsidies, the client, a state-owned energy company, had become highly susceptible to weak public perception — particularly around slow growth, bureaucracy, and being out-of-tune with the requirements of modern life. To boot, failed marketing tactics and slogans had done very little to connect with customers, employees and the public-at-large, in a meaningful and impactful way. 

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