Brand Clarity Assessment
Measure what matters before the market does.
Built on a decade of clarity data and deeper advisory experience, the Brand Clarity Assessment helps leadership teams see where alignment drives or drains value.
In just 14 days, the assessment reveals how purpose, strategy, and culture connect across your organisation, giving you a clear line of sight from philosophy to performance.
Smarter insights, faster alignment.
The assessment combines AI-assisted analysis with strategic judgement, giving boards and CEOs confidence to make faster, evidence-based decisions.
Perception audit 360°
Reveal where internal and external perceptions diverge, and why it matters.
Clarity mapping report
Visualise alignment across leadership, culture, and stakeholder trust.
C-suite summary
A concise, board-ready report translating findings into strategic next steps.
A shared, measurable baseline for better decisions.
How a family-owned group built alignment long before IPO.
A 50-year-old, multi-sector group preparing for a public listing used the Brand Clarity Assessment to establish measurable discipline across 20 entities and over 4,600 employees. Within two weeks, nearly 1,800 responses revealed clear areas of strength, and where clarity was eroding under scale.
Employees across 20 entities
Clarity across six indicators
Annual turnover (2024)
Balancing entrepreneurial legacy with the governance, rigour, and culture required to prepare for listing.
Internal cultural alignment
Strategic actions
Strengthen intrinsic motivation
Bridge role gaps and embed purpose in onboarding
Leverage customer empathy strength to boost adaptability
IPO readiness
Establish PLC-style governance cadence
Reinforce investor trust through ESG and stakeholder alignment
Translate family values into investor-credible culture
We use it to sharpen judgement, align faster, and see what’s shifting before it breaks.
Pattern recognition across leadership signals and stakeholder feedback
Clarity and impact data you can act on in the next decision cycle
Clarity diagnostics that expose where alignment is starting to slip
Live read on alignment between purpose, people, and performanc
Consistency tracked across six indicators of brand clarity
Smarter insights, faster alignment.
The Brand Clarity Assessment combines AI-assisted analysis with human-reviewed strategy to give boards, CEOs, and leadership teams the confidence to make decisions faster and with evidence.
Startup
Build clarity from the start
For early-stage ventures, setting a credible foundation for growth.
Includes core assessment, up to 20 participants, and clarity snapshot.
Advanced
Align clarity as you scale
For scaling teams (20–200 people) aligning purpose, growth, and governance.
Includes full assessment, clarity mapping, and action plans.
Enterprise
Sustain clarity across complexity
For multi-team organisations aligning across markets and functions.
Includes segmentation, longitudinal tracking, and strategic recommendations.
Estimated price per survey. Tailored versions available for advisory firms and complex groups.
Advisory firm or agency? Partner with us to offer the Brand Clarity Assessment to your clients.
Leaders on clarity.
Real words from the people who’ve used the assessment to turn alignment into action.
"Incredible support, throughout. Put the importance of our work at the forefront of our identity."
Medea Nocentini, C3
“A true partner from day one. Brought rigour, empathy, and results that moved the client forward.”
Cecilia Vallejo, JRV Ecuador
“Reframed our strategy through clarity and accountability. We recommend to any organisation ready to lead its sector.”
Alison Whatnall, GSB