Measure your brand clarity.
Whether you’re transforming culture, strengthening equity, or preparing for investment, brand clarity is essential. It sharpens focus, aligns decision-making, and drives measurable value.
Introducing the Brand Clarity Assessment
Gain actionable insights in just 14 days.
360° brand
perception
audit
Uncover gaps between how your
brand is seen internally and externally
—and why it matters.
Strategic
benchmarking
report
Identify where you stand
in the market, and what’s holding
you back.
C-suite
roadmap
and plan
Receive a clear, boardroom-ready
strategy to optimise brand
performance.
Schedule a demo today!
Smarter decisions, sharper outcomes.
The Brand Clarity Assessment blends AI-powered insight with expert validation, giving business leaders real-time clarity and the confidence to act fast and with precision.
Talk to our AI clarity advisor
"Kept us on the right track."
Celia Vallejo
Director, JRV Equador
Lead with confidence.
Align strategy
with vision
Ensure leadership ambition
and market perception
work in sync.
Stay relevant,
stay trusted
Maintain market relevance
and strengthen stakeholder
confidence.
Unlock lasting
potential
Seize every opportunity
with a consistently positioned
brand, identity, and experience.
Get your clarity score today!
"Aligned value with impact."
Lana Azhari
C3 - Companies Creating Change
Built for brand leaders.
The Brand Clarity Assessment is designed for those shaping shared success and driving strategic outcomes across teams, markets, and stakeholders.
Try our brand clarity GPT
Trusted by industry change-makers.
Strengthen influence, deepen accountability.
Underpinned by BVC, our proprietary methodology, the Brand Clarity Assessment helps leaders measure what matters, align around purpose, and drive decisions that create lasting value for all stakeholders.
Ask our AI clarity advisor
Accessible, by intent.
The Brand Clarity Assessment takes just 20 minutes to complete.
Designed for depth without fatigue—engaging insights in under half an hour.
Privacy, by design.
Enterprise-grade security powered by Google
Your data is protected with encryption at rest and in transit, advanced threat detection, and compliance with international standards like ISO 27001 and GDPR. Google’s infrastructure ensures your information remains secure and private.
Responsible, by default.
All BCA insights are generated with human-reviewed AI.
We follow our published AI use policy to ensure fairness, transparency, and strategic integrity—no black boxes, no shortcuts.
Built to fit your business reality.
Startup
USD5K
per assessment
For startup, new-to-the-world
brands (teams up to 20)
Built for founders and early teams
who want to get brand right from the start
Core assessment (indicator scores)
AI-driven survey, up to 20 participants
One-page clarity snapshot
Optional upgrade to facilitated
brand sprint workshops.
Advanced
USD15K
per assessment
For growing and scaling teams
(20–200 people)
Sharpen strategy, unify messaging,
and embed higher purpose as you grow
Full assessment (across 6 indicators)
Custom insights and dashboards
Action plans to drive change
Optional integration with brand
management and governance.
Enterprise
USD25K
per assessment
For mature, multi-team organisations
(200+ people)
Drive systemic alignment across regions,
functions, and stakeholders.
Enterprise-scale with segmentation
Longitudinal tracking and trends
Strategic recommendations
Optional integration with ESG,
transformation, and culture initiatives.
(Custom packages available for agencies and large-scale organisations)
FAQs
How does the BCA differ from a traditional brand audit?
Traditional brand audits often focus on surface-level elements like logos and messaging. The BCA delves deeper, assessing internal alignment, stakeholder engagement, and strategic clarity, providing a comprehensive view of your brand’s health and areas for improvement.
What is the typical timeline for completing the BCA?
Who should participate in the BCA survey?
Schedule your demo today!
From brand clarity to Certified B Corp.
GSB used the Brand Clarity Assessment to challenge assumptions, align leadership, and lay the foundation for B Corp certification—proving that brand can be both strategic and regenerative.
"For anyone who wants to lead their industry from the front."
Alison Whatnall
Chief Operating Officer
Let's get started.
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