Whether you’re reshaping culture, building equity, or preparing for growth, clarity is your catalyst. It sharpens focus, aligns decisions, and drives measurable value across your organisation.
Smarter insights.
Sharper decisions.
Brand Clarity Assessment combines AI-powered analysis with industry expertise to provide business leaders with real-time clarity and the confidence to act with precision and speed.
Get your clarity score
Built for leaders, present and future.
Brand Clarity Assessment is designed for those who shape shared success and drive strategic outcomes across teams, stakeholders, markets and communities.
Begin your clarity journey
Strengthen influence. Deepen accountability.
Brand Clarity Assessment helps leaders measure what matters, align around purpose, and drive decisions that deliver lasting value. Underpinned by our proprietary methodology, it brings structure to complexity, making strategy clear, credible, and actionable across the entire value chain.
Unlock strategic insight
Structured. Actionable. Ready when you are.
Uncover gaps between how your brand is seen internally and externally—and why it matters.
Identify where you stand in the market, and what’s holding you back.
Receive a clear, boardroom-ready strategy to optimise brand performance.
"Kept us on the right track."
Celia Vallejo
JRV Agency, Equador
"Aligned our value to impact."
Lana Azhari
Companies Creating Change, UAE
Trusted worldwide
From clarity to certified impact.
GSB Group used the assessment to challenge assumptions, align leadership, and lay the groundwork for B Corp certification—proving brand can be inspirational, strategic, and regenerative.
Change with confidence.
Ensure leadership ambition and market perception work in sync.
Maintain market relevance and strengthen stakeholder confidence.
Seize every opportunity with a consistently positioned brand, identity, and experience.
"For anyone who wants to lead their industry from the front."
Alison Whatnall
CCO, GSB Group
Measure brand alignment
Accessible by intent.
The Brand Clarity Assessment takes just 20 minutes to complete.
Designed for depth without fatigue—engaging insights in under half an hour.
Privacy by design.
Enterprise-grade security powered by Google
Your data is protected with encryption at rest and in transit, advanced threat detection, and compliance with international standards like ISO 27001 and GDPR. Google’s infrastructure ensures your information remains secure and private.
Responsible by default.
All BCA insights are generated with human-reviewed AI.
We follow our published AI use policy to ensure fairness, transparency, and strategic integrity—no black boxes, no shortcuts.
Startup
USD5K
Per assessment
For startup, new-to-the-world brands (teams up to 20)
Core assessment (indicator scores)
AI-driven survey, up to 20 participants
One-page clarity snapshot
Advanced
USD15K
Per assessment
For growing and scaling teams (20–200 people)
Full assessment (across 6 indicators)
Custom insights and dashboards
Action plans to drive change
Enterprise
USD25K
Per assessment
For mature, multi-team organisations (200+ people)
Enterprise-scale with segmentation
Longitudinal tracking and trends
Strategic recommendations
Take the first step
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