Brand Value Creation methodology model
Brand Value Creation methodology model

Introducing Brand Clarity Assessment

Introducing Brand Clarity Assessment (BCA)

Gain actionable insights in just 14 days.

Whether you’re reshaping culture, building equity, or preparing for growth, clarity is your catalyst. It sharpens focus, aligns decisions, and drives measurable value across your organisation.

Smarter insights.
Sharper decisions.

Brand Clarity Assessment combines AI-powered analysis with industry expertise to provide business leaders with real-time clarity and the confidence to act with precision and speed.

Get your clarity score

MacBook laptop displaying Brand Clarity Assessment demographic dashboard with charts and user insight data visualisations
MacBook laptop displaying Brand Clarity Assessment demographic dashboard with charts and user insight data visualisations
MacBook laptop showcasing Brand Clarity Assessment candlestick dissonance visuals across six brand clarity indicators
MacBook laptop showcasing Brand Clarity Assessment candlestick dissonance visuals across six brand clarity indicators

Built for leaders, present and future.

Brand Clarity Assessment is designed for those who shape shared success and drive strategic outcomes across teams, stakeholders, markets and communities.

Begin your clarity journey

Strengthen influence. Deepen accountability.

Brand Clarity Assessment helps leaders measure what matters, align around purpose, and drive decisions that deliver lasting value. Underpinned by our proprietary methodology, it brings structure to complexity, making strategy clear, credible, and actionable across the entire value chain.

Unlock strategic insight

MacBook laptop featuring Brand Clarity Assessment deep dive into one brand clarity indicator with detailed results and analysis
MacBook laptop featuring Brand Clarity Assessment deep dive into one brand clarity indicator with detailed results and analysis

Structured. Actionable. Ready when you are.

360° perception audit.

360° perception audit.

Uncover gaps between how your brand is seen internally and externally—and why it matters.

Strategic benchmarking report.

Strategic benchmarking report.

Identify where you stand in the market, and what’s holding you back.

C-suite roadmap and plan.

C-suite roadmap and plan.

Receive a clear, boardroom-ready strategy to optimise brand performance.
"Kept us on the right track."
Celia Vallejo
Celia Vallejo

Celia Vallejo

JRV Agency, Equador
"Aligned our value to impact."
Lana Azhari
Lana Azhari

Lana Azhari

Companies Creating Change, UAE

Trusted worldwide

From clarity to certified impact.

From clarity to certified impact.

Grupo Futuro Ecuador
Grupo Futuro Ecuador
Grupo Futuro Ecuador
GSB Global and Certified B Corp logos
GSB Global and Certified B Corp logos
GSB Global and Certified B Corp logos
C3 - Companies Creating Change and Certified B Corp logos
C3 - Companies Creating Change and Certified B Corp logos
C3 - Companies Creating Change and Certified B Corp logos

GSB Group used the assessment to challenge assumptions, align leadership, and lay the groundwork for B Corp certification—proving brand can be inspirational, strategic, and regenerative.

Change with confidence.

Align strategy

with vision.

Align strategy

with vision.

Ensure leadership ambition and market perception work in sync.

Stay relevant,

stay trusted.

Stay relevant,

stay trusted.

Maintain market relevance and strengthen stakeholder confidence.

Unlock lasting

potential.

Unlock lasting

potential.

Seize every opportunity with a consistently positioned brand, identity, and experience.
"For anyone who wants to lead their industry from the front."
Alison Whatnall
Alison Whatnall

Alison Whatnall

CCO, GSB Group

Measure brand alignment

Accessible by intent.

The Brand Clarity Assessment takes just 20 minutes to complete.

Designed for depth without fatigue—engaging insights in under half an hour.

Privacy by design.

Enterprise-grade security powered by Google

Your data is protected with encryption at rest and in transit, advanced threat detection, and compliance with international standards like ISO 27001 and GDPR. Google’s infrastructure ensures your information remains secure and private.

Responsible by default.

All BCA insights are generated with human-reviewed AI.

We follow our published AI use policy to ensure fairness, transparency, and strategic integrity—no black boxes, no shortcuts.

Brand clarity. Business reality.

Brand clarity. Business reality.

Startup

USD5K

Per assessment
For startup, new-to-the-world brands (teams up to 20)
Built for founders and early teams
who want to get brand right from the start
Built for founders and early teams who want to get brand right from the start
Core assessment (indicator scores)
AI-driven survey, up to 20 participants
One-page clarity snapshot
Optional upgrade to facilitated
brand sprint workshops.
Optional upgrade to facilitated brand sprint workshops.

Advanced

USD15K

Per assessment
For growing and scaling teams (20–200 people)
Sharpen strategy, unify messaging,
and embed higher purpose as you grow
Sharpen strategy, unify messaging, and embed higher purpose as you grow
Full assessment (across 6 indicators)
Custom insights and dashboards
Action plans to drive change
Optional integration with brand
management and governance.
Optional integration with brand management and governance.

Enterprise

USD25K

Per assessment
For mature, multi-team organisations (200+ people)
Drive systemic alignment across regions,
functions, and stakeholders.
Drive systemic alignment across regions, functions, and stakeholders.
Enterprise-scale with segmentation
Longitudinal tracking and trends
Strategic recommendations
Optional integration with ESG,
transformation, and culture initiatives.
Optional integration with ESG, transformation, and culture initiatives.
Custom packages available for agencies and large-scale organisations.
Custom packages available for agencies and large-scale organisations.

Take the first step

FAQs

How does the BCA differ from a traditional brand audit?

Traditional brand audits often focus on surface-level elements like logos and messaging. The BCA delves deeper, assessing internal alignment, stakeholder engagement, and strategic clarity, providing a comprehensive view of your brand’s health and areas for improvement.

What is the typical timeline for completing the BCA?
Who should participate in the BCA survey?
How does the BCA differ from a traditional brand audit?

Traditional brand audits often focus on surface-level elements like logos and messaging. The BCA delves deeper, assessing internal alignment, stakeholder engagement, and strategic clarity, providing a comprehensive view of your brand’s health and areas for improvement.

What is the typical timeline for completing the BCA?
Who should participate in the BCA survey?

See where you stand

Get in touch

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Copyright © Firstwater Advisory FZ LLC

Firstwater actively supports UN SDGs 9, 12, and 17

Copyright © Firstwater Advisory FZ LLC

Firstwater actively supports UN SDGs 9, 12, and 17

Copyright © Firstwater Advisory FZ LLC

Firstwater actively supports UN SDGs 9, 12, and 17