The value creation company

Why we do, what we do

To enlighten leaders and their organisations to deliver in the service of humankind.


Our philosophy and methodology

Resulting in a more meaningful approach to value creation.

We declutter the decision-making process, co-creating high-growth opportunities that positively impact people’s lives, empower communities and protect ecosystems.

Our team of senior-level consultants co-create new perspectives — working inside, outside and sideways — applying cutting-edge methodologies, business strategy expertise, innovation and highly-evolved thinking.

Together, we work with clients to revolutionise entire industries. Embedding actionable strategies into measurable change programmes — each one designed to make the world a better place, while still optimising performance and commercial growth.


1. Ethical data-driven, exponential growth models

Because every organisation must first understand their present reality before planning for a new one.


2. Actionable purpose and institutional philosophy

Because every organisation must 
have a guiding light to inspire, 
propel and measure future success.


3. Co-creation, inclusive design and innovation

Because every organisation must embrace differing perspectives that help shape shared value creation.


4. Outperformance and accountability

Because every organisation must hold itself to even greater standards of responsibility, behaviour and outcomes.


A value-based partnership

What began as a chance meeting of minds, has quickly grown into a formidable force for change.


Peter Nyitrai is a co-founder at Voluntas Group (Copenhagen), where he built the MEA focused investment and advisory firm. Before this, he worked for The Boston Consulting Group (BCG) across Europe and Central Asia — serving Energy and Utilities, Industrial Goods, Transportation and Financial Sector clients — before advising the Executive Affairs Authority in Abu Dhabi on infrastructural investment turnarounds.

Peter follows a data-driven, deep-analysis based understanding and a holistic problem-solving approach — balancing across all stakeholders to not only focus on maximising the immediate bottom line but also to achieve long term financial returns. A spin-off of this approach led him to initiate and head BCG’s CEE Social Impact programme together with the World Economic Forum (WEF) where he has been in regular attendance.

Peter holds an MSc (Organisational and Social Psychology) from The London School of Economics and a BSc (Business Administration (Finance)) from Ritsumeikan University in Japan.


Dan Dimmock is founder of 85Fifteen (Dubai), c-suite advisor and widely published commentator on the topic of brand strategy and transformation.

After nearly two decades working in institutional brand development (rebranding countries, non-profits and large-scale blue chips), Dan knows what drives and inspires cultural change and innovation (and it isn't marketing!).

Dan has worked across an eclectic array of industry sectors, and with clients around the world, including Arla Foods, BP, HSBC, PETRONAS, P&G, as well as with the governments of Bhutan, Malaysia, Singapore and UAE. In addition to extensive brand development experience, Dan has also held principal leadership positions within Omnicom (NYSE: OMC), WPP (LSE: WPP) and Interpublic Group (NYSE: IPG) firms.

Dan holds a BSc (Architecture) from UWE Bristol, and has completed post-graduate and executive education programmes at the London Film School, Stanford University and the University of San Francisco.


Creative Partners

Moloobhoy & Brown.


Elliott Brown is a co-founder of Moloobhoy & Brown (Dubai), 
our award-winning design agency partner.

Elliott’s journey started in the North of England, where he followed his love 
for design to London, studying at Kingston University and beginning his career 
at Red Stone, where he developed creative for the BBC, NSPCC and British Telecom (BT). After 7 years he took the opportunity to move to Dubai, joining FITCH (WPP), 
and helped create some of the most recognised brand identities across the GCC. 

Elliott developed a grounding for building a successful design team as 
Design Director at The Tribe. 2012 finally brought the opportunity of putting 
all his experience into action, with his name on the door, alongside partner 
Hussain Moloobhoy. 

Elliott holds a BA Honours degree (Graphic Design) from Kingston University, 
and is an active member of iSTD (International Society of Typographic Designers).