The value creation company

Two disciplines,
one purpose.

Together, accelerating change by championing delivery in the service of humankind.


Introducing the value
creation company.

Firstwater is a unique partnership between management and brand consulting.


By championing a more transparent and holistic approach to creating value, we’re able to declutter the decision-making process — defining high-growth strategies that positively impact the bottom-line while empowering communities and protecting ecosystems.

To resolve the tension between perception and reality, every assignment begins and ends with proof. This helps to secure a more meaningful and more impactful outcome for business and society.

We’re an international network of data scientists, business strategists, change-makers and brand architects who, for the first time, operate in sync to ensure strategy works — for a change — applying cutting-edge methodologies, business strategy expertise, innovation and highly-evolved thinking.


Global experience,
locally honed.

From countries, governments and NGOs to Global Fortune 500s, Blue-chips and conscientious start-ups too.


Meet the partners


Peter Nyitrai

Prior to Firstwater, Peter was a partner at Voluntas Group (Copenhagen), where he built the MEA focused investment and advisory firm.

Peter began his career at the Boston Consulting Group (BCG), working across Europe and Central Asia while serving Energy and Utilities, Industrial Goods, Transportation and Financial Sector clients. Before advising the Executive Affairs Authority in Abu Dhabi on infrastructural investment turnarounds.

Peter follows a data-driven, deep-analysis based understanding and a holistic problem-solving approach — balancing across all stakeholders to not only focus on maximising the immediate bottom line but also to achieve long term financial returns. A spin-off of this approach led him to initiate and head BCG’s CEE Social Impact programme together with the World Economic Forum (WEF) where he has been in regular attendance.

Peter holds an MSc (Organisational and Social Psychology) from The London School of Economics and a BSc (Business Administration (Finance)) from Ritsumeikan University in Japan.


Dan Dimmock

Dan is a board-level advisor and widely published commentator on the topic of brand strategy and transformation.

After nearly two decades working in institutional brand development (rebranding countries, non-profits and large-scale blue chips), Dan knows what drives and inspires cultural change and innovation.

Dan has worked across an eclectic array of industry sectors, and with clients around the world, including Arla Foods, BP, HSBC, PETRONAS, as well as with the governments of Bhutan, Malaysia, Singapore and UAE. In addition to extensive brand building experience, Dan has also held principal leadership positions within Omnicom (NYSE: OMC), WPP (LSE: WPP) and Interpublic Group (NYSE: IPG) firms.

Dan holds a BSc (Architecture) from UWE Bristol, and has completed post-graduate and executive education programmes at Stanford University and the University of San Francisco.