Brand leadership, as needed.
A Fractional Chief Brand Officer (CBO) takes the seat at the table, setting direction, holding governance, carrying continuity, for exactly as long as the moment demands.
Timing
When to bring in a Fractional CBO.
New CEO. Restructure. M&A. Market entry. Generational handover. IPO. Every one of these moments needs someone in the room who has done this before, not someone learning on the job.
What it provides
What the mandate guarantees.
How it works
From mandate to moment.
Not an open-ended retainer, and not a fixed-term placement inherited from a search firm's model. The engagement runs as long as governance and continuity are genuinely needed, with a defined exit built in from the start. Where delivery capacity is needed beyond the mandate itself, we draw on our global partner network, working to the standard set by the mandate.
Led personally
Working across the Gulf, Southeast Asia, and the Americas.
Dan Dimmock has spent 25 years in this seat, advising boards and C-suites across governments, sovereign institutions, listed groups, and global enterprises — including GE, HSBC, Mubadala, Vodafone, Marriott, and Emirates Group. His work spans strategic positioning, brand architecture, governance frameworks, and pre- and post-IPO transformation. And, since 2021, he has held the Fractional CBO mandate at Mamo, a DFSA-regulated fintech platform, through its scale-up.
Testimonials
Impactful brand leadership.
"I have the deepest respect for Dan—he is the real deal amongst global brand executives. He has a keen understanding of the business of brand development and management, and a rare perspective on both the Middle and Far East."
Alina Wheeler
Author, Designing Brand Identity
"What stands out is how quickly he understands a business. It doesn’t seem to matter the industry or stage, within a short time, he speaks with the depth and nuance of someone who has been inside it for decades."
Asim Janjua
Founder, Mamo
"If you have the opportunity to work with Dan, collaborate on a project, or build something together, I would highly recommend it. He brings strategic clarity, creativity, honesty, and an infectious energy that helps turn ambitious ideas into reality."
Cecilia Carlswärd
Chair, Swedish Business Council
FAQs
How is a Fractional CBO different from an interim executive search?
A search firm places a candidate into an open-ended role and steps away. A Fractional CBO mandate is scoped to the moment — a transition, a restructure, a governance gap — with a defined exit built in from the outset, not an indefinite placement.
Do you deliver programmes, or only advise?
It depends on the mandate. Our judgement sits inside the client's own leadership team, with ownership of decisions for as long as the transition requires. Where additional delivery capacity is needed, we draw on our partner network, working to the standard we set.
Does a Fractional CBO replace our internal marketing or brand team?
No. The mandate sits at the leadership table, setting direction and holding governance — it doesn't replace the team executing day to day.
How long does a typical mandate run?
It depends on the moment. Some mandates run months, through a specific transition; others continue longer, where governance continuity is the point. Length is scoped at the outset, with a defined exit, not left open-ended.
