Insights

Fresh thinking on clarity, purpose, and impact.

With news and moves from our team, clients, and growing practice.

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9 Jun 2025

Why brand strategy is now a corporate imperative in MENA's financial and tech sectors

Abdul-Rahim Osman joins Firstwater Advisory as senior consultant, MENA

28 May 2025

Abdul-Rahim Osman joins as senior consultant, MENA

Remona Duquesne partners with Firstwater as Fractional CBO

27 May 2025

Remona Duquesne partners as fractional CBO, APAC

18 Apr 2025

When IP walks out the door

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20 Mar 2025

Why AI could make or break your brand

3 Mar 2025

The financial impact of brand clarity*

Dan Dimmock, Fractional Chief Brand Officer

24 Feb 2025

How to navigate complexity through purposeful branding

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31 Jan 2025

We’re hiring a senior corporate brand consultant

1 Jan 2025

A modernised framework for brand impact