Stuck debating your ideas?

Stuck debating your ideas?

Everyone interprets strategy differently.

Most organisations stall because leadership doesn’t share the same vision of what success means or how to achieve it. The Brand Clarity Assessment gives your team a shared lens. So you can stop debating and start executing.

For partners who help leaders make sense of change. Not communicate around it.

Strategic transformation consultancies

Strategic transformation consultancies

Leadership and culture advisory practices

Leadership and culture advisory practices

Brand and narrative building firms

Brand and narrative building firms

Learn about the assessment

Learn about the assessment

Learn about the assessment

Where clarity meets governance, culture, and growth.

Designed for environments where alignment matters: family enterprise, founder-led scale-ups, private equity portfolios, and leadership teams navigating transition. The Brand Clarity Assessment supports decision-makers dealing with legacy, ambition, and the realities of operating at scale.

Built for complexity

Where clarity meets governance, culture, and growth.

Clarity isn’t cosmetic; it’s causal. And organisations with higher clarity scores move faster, communicate more consistently, and earn greater confidence from employees and investors alike. With the Brand Clarity Assessment, turn alignment into evidence, and evidence into action.

Built for complexity

Built for complexity

Where clarity meets governance, culture, and growth.

Designed for environments where alignment matters: family enterprise, founder-led scale-ups, private equity portfolios, and leadership teams navigating transition. The Brand Clarity Assessment supports decision-makers dealing with legacy, ambition, and the realities of operating at scale.

Extend your practice without diluting your approach.

You bring judgement and context, we provide the diagnostic backbone. Partners receive training, guidance, and co-branded materials that supplement, not overshadow, your expertise. You stay in control of the client relationship and the strategy that follows.

Respecting your craft

Extend your practice without diluting your approach.

You bring judgement and context, we provide the diagnostic backbone. Partners receive training, guidance, and co-branded materials that supplement, not overshadow, your expertise. You stay in control of the client relationship and the strategy that follows.

Respecting your craft

Respecting your craft

Extend your practice without diluting your approach.

You bring judgement and context, we provide the diagnostic backbone. Partners receive training, guidance, and co-branded materials that supplement, not overshadow, your expertise. You stay in control of the client relationship and the strategy that follows.

Referral, reseller, and white-label models.

Choose the commercial structure that aligns with your positioning and go-to-market. Whether you lead delivery, introduce us, or integrate the assessment under your brand, we create a fair, transparent partnership that supports long-term relationships, not transactions.

Supporting partnerships

Referral, reseller, and white-label models.

The Brand Clarity Assessment can be applied as part of IPO preparation. It aligns story, structure, and stakeholder signals that shape valuation and trust before listing—measuring how purpose, culture, and investor narrative connect so the organisation enters the market clear, consistent, and confident.

Supporting partnerships

Supporting partnerships

Referral, reseller, and white-label models.

Choose the commercial structure that aligns with your positioning and go-to-market. Whether you lead delivery, introduce us, or integrate the assessment under your brand, we create a fair, transparent partnership that supports long-term relationships, not transactions.

A diagnostic that opens doors and accelerates engagement.

The Brand Clarity Assessment helps move conversations from abstract to actionable, revealing where alignment drives or blocks performance. Partners use it to clarify scope, secure strategic retainers, and deepen long-term advisory relationships with leadership teams.

Strengthen your practice

A diagnostic that opens doors and accelerates engagement.

The Brand Clarity Assessment helps move conversations from abstract to actionable, revealing where alignment drives or blocks performance. Partners use it to clarify scope, secure strategic retainers, and deepen long-term advisory relationships with leadership teams.

Strengthen your practice

Strengthen your practice

A diagnostic that opens doors and accelerates engagement.

The Brand Clarity Assessment helps move conversations from abstract to actionable, revealing where alignment drives or blocks performance. Partners use it to clarify scope, secure strategic retainers, and deepen long-term advisory relationships with leadership teams.

Evidence, not opinion.

The Brand Clarity Assessment and Brand Value Creation framework bring structure and rigour to conversations that are often intuitive or subjective. Together, they translate purpose, culture, and strategy into measurable signals that leaders can act on with confidence.

Brand Value Creation (BVC)

Evidence, not opinion.

The Brand Clarity Assessment and Brand Value Creation framework bring structure and rigour to conversations that are often intuitive or subjective. Together, they translate purpose, culture, and strategy into measurable signals that leaders can act on with confidence.

Brand Value Creation (BVC)

Brand Value Creation (BVC)

Evidence, not opinion.

The Brand Clarity Assessment and Brand Value Creation framework bring structure and rigour to conversations that are often intuitive or subjective. Together, they translate purpose, culture, and strategy into measurable signals that leaders can act on with confidence.

Partnership models

Partnership models

Partnership models

Choose the level that supports your work.

Model

Referrral

Reseller

White-label

How it works

You introduce us. We deliver. You receive a referral fee

You lead the engagement. We support on insight and reporting

You deliver under your brand. We certify, train, and provide back-end support

Best for

Firms testing fit, or with selective client needs

Firms integrating BCA into existing advisory workflows

Firms building clarity work as a core service line.

Become a BCA partner

Become a BCA partner

Become a BCA partner

What’s required

What’s required

What’s required

How we work together.

At least one certified lead consultant

Two pilot engagements in the first six months

Commitment to pricing integrity and shared standards

Willingness to co-learn and contribute to the practice.

Partner story

Partner story

Partner story

Real words from the people who’ve sponsored the assessment to turn alignment into action.

"Passion, strategic acumen, and exceptional communication skills make Firstwater an invaluable asset to any team or project.

Cecilia Vallejo, JRV, Ecuador

Cecilia Vallejo, JRV, Ecuador

"Using the BCA reframed our first conversation with a client. Instead of debating preferences, we were able to align around evidence, and move forward faster."

Adil Elaouad, Alto Agency, UAE

Adil Elaouad, Alto Agency, UAE

Adil Elaouad, Alto, UAE

Get started

Get started

Get started

Become a clarity partner.

We partner selectively to protect the integrity of the work and the outcomes it enables.

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