Abdul-Rahim Osman
Strategic marketing and communications, ESG advocacy and transformation

Driving purposeful growth through brand-led communications
Abdul-Rahim is a seasoned marketing and communications strategist with 15+ years’ experience aligning brand and business strategy across MENA. He drives engagement, boosts visibility, and leads ROI-focused engagements. His expertise spans stakeholder management, partnerships, and integrated marketing, focusing on sustainable growth and value.
Signature insights

Strategic marketing
and communications
Exploring how effective communication strategies can guide organizations through transitions, mergers, and market shifts.

Navigating the
digital 'brandscape'
Strategies for maintaining brand consistency and engagement across evolving digital platforms.

Building brands
that resonate
Techniques for developing authentic brand identities that align with organisational values and audience expectations.

Embedding ESG into corporate narratives
Insights on integrating Environmental, Social, and Governance principles into brand storytelling and stakeholder engagement.
Value creation
Frameworks for aligning aligning marketing and communications with organisational objectives
Approaches to integrating ESG considerations into brand narratives
Methods for building resilient and authentic brand identities
Insights into effective stakeholder engagement during periods of change.
About Abdul-Rahim
Abdul-Rahim is a marketing and communications expert who deeply understands the interplay between brand strategy, stakeholder engagement, and organisational growth. His experience spans leading financial institutions and dynamic market environments, where he has consistently delivered impactful communication solutions.
Having held senior roles at institutions like HSBC, the Dubai International Financial Centre (DIFC), and the World Alliance of International Financial Centers (WAIFC), Abdul-Rahim has a proven track record of steering organisations through transformative periods, developing strategic plans that lead to growth and ensuring brand integrity and stakeholder trust remain paramount.
"Achieves impactful measurable results."

Eleanor Slinger
UAE-UK Business Council
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