Clarity. Purpose. Impact.

We’re the value-creation company for organisations that build from the inside out.

Why we exist

We're here to champion brand for good.

We help leadership teams build enduring institutions by making clarity the engine of value creation. Too many strategies stall because purpose isn’t clear, culture isn’t aligned, or brand is treated like a campaign instead of a system.

What we believe

Clarity creates lasting value

It aligns leadership, sharpens decisions, strengthens culture, and drives performance. Connecting strategy to execution.

Strategy should always be felt

We don’t make decks that sit in drawers. Strategy only works when people can act on it, every day at every level.

Brand is your operating system

More than story or identity, brand is the system that guides culture, experience, governance, performance, and technology.

Our approach

We partner closely with CEOs, executive leaders, and operational teams across MENA and Southeast Asia to design clarity-led transformation programmes.

Our proprietary Brand Value Creation (BVC) model diagnoses and aligns six clarity indicators across purpose, strategy, governance, culture, experience, and performance.

Our impact

Country brand development

We guided the last Shangri-La towards sustainable trade.

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Country brand development

We guided the last Shangri-La towards sustainable trade.

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Country brand development

We guided the last Shangri-La towards sustainable trade.

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Purpose articulation

We helped a leading retailer move from price to purpose.

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Purpose articulation

We helped a leading retailer move from price to purpose.

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Purpose articulation

We helped a leading retailer move from price to purpose.

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Brand architecture

We aligned multiple agencies under one public service brand.

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Brand architecture

We aligned multiple agencies under one public service brand.

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Brand architecture

We aligned multiple agencies under one public service brand.

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Brand transformation

We helped increase donor retention by 70%.

See the impact

Brand transformation

We helped increase donor retention by 70%.

See the impact

Brand transformation

We helped increase donor retention by 70%.

See the impact

Winner

Best corporate
rebrand

CorpComms Magazine

Winner

Best global
rebrand

REBRAND 100®

Winner

Best brand
consultancy

Acquisitions International

"Our brand now reflects the care and commitment we bring to every stakeholder."

Chairperson

ZMZM Society

“An inspiration to people of our country, and safeguard to our national identity.”

Joint Secretary

Government of Bhutan

“Newfound brand strength makes us a better police force.”

Commissioner

Singapore Police Force

Who we are

Founded in 2015, Firstwater operates from Riyadh, Dubai, and Singapore, serving governments, corporates, and multilaterals across the Middle East and Southeast Asia. Our senior consultants combine strategy, brand, design and organisational expertise to unlock clarity where it matters most.

Dan Dimmock, FRSA

Principal Consultant, Middle East

Dan is a globally recognised strategist and advisor to institutions undergoing complex change. As Principal Consultant at Firstwater Advisory, he operates at the intersection of brand, governance, and sustainable transformation—assisting organisations in embedding brand into leadership, structure, and performance.

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Abdul-Rahim Osman

Senior Consultant, Middle East

Abdul-Rahim is a seasoned marketing and communications strategist with 15+ years’ experience aligning brand and business strategy across MENA. He drives engagement, boosts visibility, and leads ROI-focused engagements. His expertise spans stakeholder management, partnerships, and integrated marketing, focusing on sustainable growth and value.

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Remona Duquesne

Principal Consultant, Southeast Asia

Remona is a seasoned brand strategist with a track record of leading complex brand transformations. Her experience spans leadership roles at agencies like FutureBrand, Dragon Rouge, MullenLowe, and Ogilvy and in-house positions, including Group Director of Brand and Creative at PropertyGuru Group.

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FAQs

Frequently asked questions

Who do you work with?

From ministries to multinationals, scale-ups to social enterprises—we work with teams ready to think beyond marketing and lead with intent. Sector doesn’t matter. Mindset does.

Is your work global?

Can smaller organisations work with you?

Who do you work with?

From ministries to multinationals, scale-ups to social enterprises—we work with teams ready to think beyond marketing and lead with intent. Sector doesn’t matter. Mindset does.

Is your work global?

Can smaller organisations work with you?

Who do you work with?

From ministries to multinationals, scale-ups to social enterprises—we work with teams ready to think beyond marketing and lead with intent. Sector doesn’t matter. Mindset does.