Strategic capacity. On demand. No compromise.
Voilà. Your fractional brand team.
C3 - Companies Creating Change
When strategy is clear,
execution follows.
But for many teams, the gap between ambition and action is where momentum fades. It's not because of missing ideas, but because of missing bandwidth, alignment, or the right people at the right time. That’s where Firstwater's fractional brand team comes in.
What is a fractional brand team?
Strategy-first not
cross-services selling
Our fractional brand team is a purpose-built, pre-vetted group of experienced pros, handpicked to help you implement with precision and pace.
Fully integrated,
not bitty piecemeal
Unlike agencies or freelancers, our teams operate as a cohesive unit — aligned from the start and built around your strategic goals.
No excess. No noise.
No overhead — just the capabilities you need
No confusion — clear roles, one point of contact
No delays — teams onboard fast and hit the ground running.
Why it works.
Targeted capability
We build teams around your strategic goals — from brand architecture and messaging rollout to stakeholder engagement and market launch.
Built-in leadership
Every team is led by an experienced consultant — ensuring clarity, coordination, and impact from day one.
Flexible by design
Use us to supplement internal teams, unlock stalled initiatives, or activate transformation roadmaps — without adding permanent headcount.
Aligned from the start
Our teams are steeped in systems thinking and brand governance. We don’t just do — we embed, align, and enable.
Use us when…
You need to turn a strategic plan into cross-functional execution
Your team is overstretched and can’t lose focus to chase contractors
You need specialist capability but not another agency
You’re rolling out a brand, launching in a new market, or embedding culture change
You want work done with you, not just for you.
Brand pros. No cons.
What you get
Dedicated brand leader
Tailor-made handpicked fractional team
Clear scope, timeline, and engagement
Frameworks, tools, and governance.
What you don't get
Retainers you don’t need
Agencies you have to manage
Creative fluff without strategic substance
Long ramp-ups or slow-moving timelines.
Meet the team
Dan Dimmock
Principal Consultant / Fractional CBO, MENA Region
Dan is a globally recognised strategist and advisor to institutions undergoing complex change. As Principal Consultant at Firstwater Advisory, he operates at the intersection of brand, governance, and sustainable transformation—assisting organisations in embedding brand into leadership, structure, and performance.
Remona Duquesne
Principal Consultant / Fractional CBO, APAC Region
Remona is a seasoned brand strategist with a track record of leading complex brand transformations. Her experience spans leadership roles at agencies like FutureBrand, Dragon Rouge, MullenLowe, and Ogilvy and in-house positions, including Group Director of Brand and Creative at PropertyGuru Group.
Abdul-Rahim Osman
Senior Consultant, MENA Region
Abdul-Rahim is a seasoned marketing and communications strategist with 15+ years’ experience aligning brand and business strategy across MENA. He drives engagement, boosts visibility, and leads ROI-focused engagements. His expertise spans stakeholder management, partnerships, and integrated marketing, focusing on sustainable growth and value.
Expanding our impact
through value-based collaboration.
As a Neol Catalyst, Firstwater solves complexity with the talent it takes to simplify.
Firstwater is proud to be an active catalyst within Neol — a curated global community of creative leaders, strategists, and technologists. This partnership gives us direct access to specialist collaborators, enabling us to scale flexibly while retaining full leadership of your project. Whether you’re activating in-market or building from the ground up, we hand-pick extended teams to suit the challenge.
FAQs
Who do you work with?
From ministries to multinationals, scale-ups to social enterprises—we work with teams ready to think beyond marketing and lead with intent. Sector doesn’t matter. Mindset does.
Is your work global?
Can smaller organisations work with you?
Ready to activate?
Let’s talk about where your strategy needs momentum and how we can help you create it.
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