Remona Duquesne partners as fractional CBO, APAC

Firstwater Advisory is delighted to announce a new partnership with Remona Duquesne, who has joined the firm as a fractional chief brand officer. This collaboration reinforces our mission to help visionary organisations unlock the full value of brand as a strategic driver of purpose, performance, and transformation.

Remona brings a track record of shaping brands at the highest levels—from aligning multi-market portfolios to launching internal and external brands that inspire belief and deliver results. Her work spans sectors, disciplines, and geographies, united by a core belief: that brand, done right, is a business leadership imperative.

“Remona builds brands that stand for something,” said Dan Dimmock, Principal Consultant at Firstwater. “We first worked together over a decade ago at FutureBrand in Singapore, and it’s a real pleasure to be partnering again. She’s a systems thinker, an empathetic leader, and a trusted advisor to boards and executive teams alike.”

Before joining Firstwater, Remona held leadership roles at PropertyGuru Group, Southeast Asia's leading PropTech company, and other category-defining organisations across the region. Her focus has consistently been on embedding brand into the business's DNA. Connecting strategy to story, culture to customer, and purpose to performance.

Remona will partner with clients undergoing transformation, cultural change, or strategic pivots in her fractional role. Her remit includes:

• Defining brand strategy that translates into performance;

• Aligning leadership and teams around a clear, shared identity;

• Creating coherence across key moments — driving cultural alignment and business impact;

• Integrating ESG and sustainability principles to future-proof business and brand.

This appointment supports Firstwater's continued growth across Asia and emerging markets, as the firm expands its network of embedded brand leaders and strategic collaborators.

"I'm excited to work with organisations that recognise brand not as decoration, but as a lever for performance and growth," said Remona. "Firstwater's model is smart, lean, and built for the kind of impact today's business environment demands."

About Firstwater Advisory

Firstwater is a fractional brand advisory firm redefining how organisations build, live, and measure brand. The firm embeds experienced brand leaders within client organisations to deliver strategic clarity, operational alignment, and cultural traction.

Client and partnership engagements include Brunswick Group, C3 – Companies Creating Change, Emperor, GSB, Landmark Group, Mamo, Majid Al Futtaim, SEDCO Holding, TECOM Group, the Government of Bhutan, and the UAE Prime Minister's Office. Headquartered in the UAE, Firstwater also maintains established partnerships in Saudi Arabia, Singapore, and Ecuador, and is proud to serve as a Catalyst within Neol, a global community of creative leaders, strategists, and technologists. 

About Remona Duquesne

Remona is a seasoned brand strategist with a track record of leading complex brand transformations. Her experience spans leadership roles at agencies like FutureBrand, Dragon Rouge, MullenLowe, and Ogilvy, as well as in-house positions, including Group Director of Brand and Creative at PropertyGuru Group.

Click here to view Remona's profile.